Digital Marketing Definition

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

In general, there are the  social media goals you can have:

• Increase brand awareness.
• Drive traffic to your website.
• Generate new leads.
• Grow revenue (by increasing signups or sales)
• Boost brand engagement.
• Build a community around your business.
• Provide social customer service.
• Increase mentions in the press.

Social Media Strategy Definition. A social media strategy defines the relationships, their value and sets out a plan to harness them to achieve a particular goal or set of goals. ... Businesses can align a social media strategy to many different goals: improve the rate of innovation and new product development.